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Andy Currington

Building, Managing and Presenting your IP and Assets

17th April 2018 – Energus, Lillyhall, Workington This workshop illustrates how to create radically different and very effective presentations that allow them to take control of a pitch or a presentation. It is followed by a session showing them how to deal with hostile Q&A. These sessions require around two hours preparation beforehand. On day three we […]

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Sales & Marketing

18th Jan 2018 – University of Cumbria, Brampton Road Campus, Carlisle This workshop illustrates the critical dependence of sales on both marketing and on effective planning. There are sessions on: Sales & marketing fundamentals Accurate forecasting & achievable sales plans Developing and driving an effective sales process Managing your sales process, team and customers

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Managing your Message

12th Dec 2017 – Barrow-in-Furness, venue TBC This workshop opens with a simple explanation of the criticality of marketing, where you’ll understand why it’s even more important than sales. Delegates will then go on to develop and test the fundamental concepts that underpin the branding of their innovative new product or company. The session concludes […]

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Financing Innovation

15th November 2017 – University of Cumbria, Paternoster Row Campus, Carlisle This workshop focuses on business finance fundamentals and how small companies can finance innovation. It explains how to forecast your future financial requirements and then explores the different forms of funding required to finance your innovation. We explain the mechanics of investment (it’s not like Dragons’ […]

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Cumbria Innovations Platform – Showcase Event

31st October 2017 – The Forum, Barrow in Furness University of Cumbria and Lancaster University are pleased to provide this event in Barrow in Furness. During the event you will hear about the various types of support on offer to help you grow your business through innovation. There will be presentations from university partners and […]

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Introduction to Commercialisation – from ideas to sales

Mon 2nd October 2017 09:00 – 16:00 BST Please visit Eventbrite to register for this event Freedom to operate and the fundamentals of marketing Defining and quantifying markets and opportunities The customer engagement process The economic proposition This free to attend workshop for small and medium sized enterprises is designed to help you bring new […]

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Protecting Your Ideas – are you IP savvy?

Tue 26th September 2017 09:00 – 16:00 BST Please visit Eventbrite to register for this event Intellectual Property – IP – what is it? Copyright, trademarks, design rights, patents – do you know when you need them, how to secure them, or how to benefit from them? Got a new design or idea – when […]

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